Apple’s iPhone generated $1.78 trillion in revenue over the past decade, 25% more than all other Apple segments combined. In 2024, iPhone sales reached $201 billion, while Apple services earned $96 billion. Although iPhone leads in revenue, Apple services grew 433% in ten years, expanding four times faster than iPhone sales.
Apple’s iPhone has been the leading contributor to the company’s revenue, surpassing all other segments combined by 25% over the last ten years. Data from AltIndex.com highlights that the company has generated $1.78 trillion in revenue from iPhone sales since 2014, significantly outperforming other product lines such as Mac, iPad, and Apple services.
This trend underscores the smartphone’s pivotal role in Apple’s business strategy and its influence on consumer engagement within the Apple ecosystem.
iPhone revenue outpaces other Apple segments
Apple’s official financial data confirms that iPhone sales continue to be its largest revenue stream. In 2024 alone, iPhone revenue reached $201 billion, marking the second-highest annual figure after the record $205.5 billion in 2022. In comparison, Apple’s services division brought in approximately $96 billion, less than half of iPhone sales. Other business segments, including Mac, iPad, and wearables, recorded revenue between $26 billion and $37 billion, placing them significantly below the iPhone’s financial performance.
Over the past ten years, Apple’s cumulative revenue from iPhones has been three times higher than its earnings from Apple services, which generated $558 billion. Mac sales contributed $312 billion during the same period, while iPad revenue stood at $273 billion. These figures highlight the iPhone’s dominance within Apple’s revenue structure.
iPhone maintains strong global market share
In 2024, global smartphone sales reached 1.23 billion units, reflecting a 6% increase from the previous year. Apple accounted for nearly 20% of these sales, continuing to narrow the gap with its main competitor, Samsung.
While the iPhone has been available since 2007, its sales have significantly increased in the last four years, largely due to continuous improvements in camera technology, chip performance, and seamless software updates. The device’s growing popularity in markets such as India has further driven revenue growth, reinforcing Apple’s strong position in the global smartphone industry.
Apple services demonstrate rapid growth despite iPhone’s dominance
Although iPhone sales remain Apple’s most significant revenue source, its services division is expanding at a much faster pace. Over the past decade, Apple has introduced and expanded various digital services, including Apple Music, iCloud, Apple TV+, Apple Arcade, and Apple Fitness+. The seamless integration of these services across Apple devices has resulted in substantial growth for the segment.
Data from AltIndex.com indicates that Apple services revenue increased by 433% between 2014 and 2024, growing four times faster than iPhone revenue, which rose by 97% over the same period. Meanwhile, Mac sales showed a modest 12% increase, and iPad revenue declined by 10%. This shift suggests that Apple’s revenue composition could change in the coming years, with services playing a more significant role in the company’s overall financial performance.
Apple’s future revenue trends
The continued dominance of iPhone sales, coupled with the rapid expansion of Apple services, suggests a potential transformation in Apple’s revenue model. While hardware remains the foundation of the company’s business strategy, digital services are becoming an increasingly vital component.
The accelerating growth of Apple services may indicate a shift towards a more diversified revenue structure, where software and subscription-based offerings contribute significantly to long-term financial stability.
As Apple continues to expand its ecosystem and strengthen its service offerings, the company’s financial performance in the next decade will be shaped by the balance between its traditional hardware sales and the rising influence of its digital platforms.
Himani Verma is a seasoned content writer and SEO expert, with experience in digital media. She has held various senior writing positions at enterprises like CloudTDMS (Synthetic Data Factory), Barrownz Group, and ATZA. Himani has also been Editorial Writer at Hindustan Time, a leading Indian English language news platform. She excels in content creation, proofreading, and editing, ensuring that every piece is polished and impactful. Her expertise in crafting SEO-friendly content for multiple verticals of businesses, including technology, healthcare, finance, sports, innovation, and more.
