Curio’s New NFT Exchange Allows Fans to Easily Buy and Sell Digital Collectibles
Curio, the premiere NFT platform for entertainment brands and musical artists, announced the launch of their peer-to-peer Exchange today. The launch follows an oversubscribed seed funding round of $1.2 million and several successful digital collectible releases for the hit show American Gods, all of which sold out shortly after dropping.
Non-fungible tokens – NFTs are scarce digital cryptographic assets. This means that NFTs are unique digital assets that run on the same technology (blockchains) as cryptocurrency but are fundamentally different.
NFTs are:
Indivisible: NFTs can’t be broken down into fractions, unlike Crypto. In other words: you either own a whole NFT, or you don’t own it at all.
Verifiable: Each NFT is unique and comes with a unique identifier that specifies who owns it, when they bought it, and from whom.
Indestructible: NFTs leverage blockchain and smart contracts technology, which means ‘they cannot be destroyed, removed or replicated.
Curio’s NFT Exchange is designed to make peer-to-peer trading of NFTs totally accessible for the non-crypto-savvy everyday fan. Fans who purchased, for example, the American Gods NFTs during the drops can now resell them without taking them off the Curio platform. Other fans who missed the drops can now add these NFTs to their collection. And the brand and creatives earn a royalty on every transaction in perpetuity.
“NFTs are exploding in popularity, yet the space has struggled to provide an accessible user interface that enables everyone to engage in a more meaningful and modern way with the brands and content they love,” said Juan Hernandez, CEO of Curio. “This new Exchange is the most inclusive and accessible avenue for musical artists, brands, and fans to enter the NFT space.”
The Curio Exchange is built with a user-friendly interface that provides accessibility for both experts and newcomers. No prior knowledge of cryptocurrency, crypto wallets, or Ethereum gas prices is necessary for fans to buy and sell NFTs on Curio. With the use of a credit card and a smooth transaction experience, the everyday fan can now be a collector of NFTs.
With the Exchange launch, brands can now utilize a 1:1 marketing channel with fans who might have missed drops and would like to own specific NFTs. This is especially valuable for fans who want to complete challenges that can earn them rewards, such as collecting the entire set of characters from the American Gods: Lakeside Collection by the series finale to receive a mystery bonus NFT.
“The ease of use and overall functionality of the Curio NFT exchange is unlike any other in the space right now,” explained Hernandez. “Transactions are simplified with the use of credit cards, and it drives content in a new, fun, interactive way and creates a community where NFT first-timers can easily familiarize themselves with this fast-growing space.”
Curio delivers a new universe to serve fans through digital collectibles, driven by state-of-the-art non-fungible token (NFT) technology. Working with the biggest names in the entertainment industry, Curio brings innovative, cutting-edge engagement opportunities to delight fans and provide new ways to enhance their relationship with brands.
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