The Most Searched FTSE 100 Stocks In 2023

By
TradersDNA
  • BAE Systems (BA.) is the most searched FTSE 100 stock in 2023, with 961,349 average monthly searches.
  • JD Sports (JD.) is the second most searched stock, with 736,440 average monthly searches, while Lloyds Banking Group (LLOY) is third, with 378,949 average monthly searches.
  • JD Sports was the most searched stock in 28 out of the 58 surveyed UK locales, the most of any stock.
  • A new study has revealed that BAE Systems has the most searched stock on the FTSE 100 in 2023.
The Most Searched FTSE 100 Stocks In 2023

Investing comparison website Investing Reviews analysed Google search data for the stocks of each FTSE 100 company by combining each company’s stock code alongside various stock related terms to determine which stock has been the most searched in 2023.

BAE Systems (BA.) tops the list for the most searched FTSE 100 stock in 2023, with an average of 961,349 monthly searches in the UK. The aerospace and defence company’s stock is the most searched stock in cities such as Glasgow (27,080 average monthly searches) and Edinburgh (24,827 average monthly searches). BAE Systems was the most searched stock in 20 out of the 58 surveyed UK locales.

JD Sports (JD.) is the second most searched FTSE 100 stock in 2023, with 736,440 average monthly UK searches. The apparel retailer was the most searched stock in 28 out of the 58 surveyed UK locales, with it being the most searched for cities such as Birmingham (67,606 average monthly searches), Liverpool (35,911 average monthly searches), and Manchester (30,345 average monthly searches).

Lloyds Banking Group (LLOY) has the third most searched FTSE 100 stock in 2023, with 378,949 average monthly searches. The bank is the most searched in seven of the 58 surveyed UK locales, featuring in cities such as Swansea (6,631 average monthly searches), York (4,686 average monthly searches), and Chester (3,900 average monthly searches).

With 239,976 average monthly searches, SSE Plc (SSE) is the fourth most searched FTSE 100 stock in 2023. The energy company was the most searched stock in Dundee, with 7,530 average monthly searches, and Inverness, with 6,455 average monthly searches.

BP (BP.) is the fifth most searched FTSE 100 stock in 2023, with 225,467 average monthly searches. The oil company was the second most searched in Kingston upon Hull, with 6,621 average monthly searches, and Swansea, with 4,853 average monthly searches.

BT (BT.A) ranks as the sixth most searched FTSE 100 stock in 2023, with 165,640 average monthly searches, while International Consolidated Airlines (IAG) ranks seventh, with 140,374 average monthly searches. International Consolidated Airlines was the second most searched stock in Bath, while BT was the third most searched stock in Canterbury.

Table showing the most searched FTSE 100 stocks in 2023

Barclays (BARC) at eighth, GSK (GSK) at ninth, and Rolls-Royce Holdings (RR.) in tenth round out the top 10 most searched FTSE 100 stocks in 2023, with 125,900, 116,523, and 92,121 average monthly searches respectively. Rolls-Royce Holdings was also the most searched stock in Derby, with 12,590 average monthly searches.

Simon Jones, CEO of Investing Reviews, said, “It is always useful to know which stocks are generating interest, as it may provide insight into which stocks may experience higher trading volumes and price swings.

BAE Systems has the most searched FTSE 100 stock in 2023 and is the most searched stock in 20 out of 58 of the surveyed UK locales. This stands to reason, as BAE Systems’ stock has experienced a large increase in price since the Russian invasion of Ukraine, which began in February 2022. This is due to BAE Systems being one of the UK’s primary defence companies, who have also produced a large part of the equipment the UK has given to Ukraine in military aid.”

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